Grafico

Corsa Group > Grafico

Grafico

Challenge:

Splitting out their B2B/B2C marketing strategies and leveraging their exposure on TV Series The Block to maximise their sponsorship activations. 

Case Study

Strategy:

  • Clear KPI’s
  • Target market segmentation
  • Different Ad Sets per target demographic
  • New Website
  • Database growth 

Creative:

  • Social Media Creatives – Organic by client, performance ads by Corsa
  • Google PMAX Ads 
  • Landing Pages 

Amplification:

  • Paid Meta x 2 Campaigns
  • Paid Google x 2 Campaigns

Outcome: 

Increased leads by 45% and lowered cost per lead by 41% within 3 months