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Challenge:
Oxford University Press sought to modernize its prestigious publishing legacy by transforming it into a compelling digital-first campaign. The challenge was to create an experience that not only built awareness but also drove meaningful sign-ups for a 4-week digital sample trial. The solution needed to instill trust, feel locally relevant to educators, highlight innovative digital resources, and still remain unmistakably true to the Oxford brand.
Strategy
Develop a digital-first campaign that guided educators from broad awareness to subject-specific trials. Simplified complex product information while reinforcing Oxford’s trusted brand.
Creative
Delivered a cohesive suite of teacher-first assets, including multi-card carousels and syllabus-aligned visuals. Clear, engaging, and unmistakably Oxford.
Amplification
Activated a targeted Meta campaign with $60k+ ad spend, using sequencing and retargeting to drive high-intent traffic to individual sample trials.
Outcome
Achieved strong national engagement with 574 total product activations across primary and secondary subjects.
